
FROM CNN's Jack Cafferty:
With more than five months to go before election day, there's one thing you can count on: the polls.
There will be polls. Lots and lots of polls.
Some of us in the media tend to hyperventilate about the latest polls, their significance, and what we can read into them. but it's worth remembering that sometimes, they're just numbers.
The Los Angeles Times has a smart piece that lays out some rules on how to be smart about the polls.
For starters, don't forget the limits of national polls.
While presidential elections are fought out state-by-state in the electoral college, most polls are nationwide. It's too expensive to keep polling all the battleground states individually.
So while national polls can be helpful, they may hide important changes at the state level.
Next up: don't obsess about small shifts in the horse-race numbers.
Small bounces in the polls for Pres. obama or Mitt Romney from week-to-week are likely a result of natural changes in the statistical sample. Instead - pay attention to what issues are moving voters.
Another hint: be skeptical of apparent big swings. They usually don't happen in the general election.
Also: don't mix apples and oranges.
Every polling organization does things a little bit differently, which could explain significant "shifts" in surveys done by different pollsters in the same state.
Lastly, this Los Angeles piece suggests it's wise not to set out looking for a poll that supports what you already think, "as the saying goes, some people use data the way a drunk uses a lamppost - for support rather than illumination."
Here’s my question to you: How much faith do you put in polls?
Tune in to the Situation Room at 5pm to see if Jack reads your answer on air.
And, we love to know where you’re writing from, so please include your city and state with your comment.
FROM CNN's Jack Cafferty:
Right about now, Democrats are probably wishing they hadn't picked North Carolina as the site for this summer's convention.
When President Obama selected Charlotte, North Carolina, more than a year ago, it seemed like a smart way to double down on a state that propelled him to victory in 2008.
North Carolina hadn't gone to the Democrats since Jimmy Carter.
But things have gone downhill – fast – in the Tar Heel State for Democrats, and the list of problems seems endless.
For starters, North Carolina voters overwhelmingly approved a state constitutional amendment banning same-sex marriage at the same time President Obama was saying he thinks it's a good idea.
Now gay rights activists want the convention moved out of North Carolina, practically impossible at this point.
Unemployment in North Carolina is 9.4%, far above the national average.
Plus, who dreamed this up? President Obama will give his convention speech in Bank of America Stadium. Perfect – not.
Then there are the unions, one of the Democrats' key voting blocs. They're angry and aren't in the mood to help fundraise.
That's because there are no unionized hotels in Charlotte. Also, North Carolina has the smallest proportion of union members and union membership in the country.
To top it all off, there are two sex scandals engulfing prominent North Carolina Democrats: the trial of former Sen. John Edwards and the ongoing investigation of the state party chair, David Parker.
The Obama political operation used to be better than this.
Here’s my question to you: Was it a mistake for Democrats to pick North Carolina for their convention?
Tune in to the Situation Room at 4pm to see if Jack reads your answer on air.
And, we love to know where you’re writing from, so please include your city and state with your comment.
FROM CNN's Jack Cafferty:
Voters "like" Barack Obama more than they "like" Mitt Romney - and that might be all it takes to decide the outcome of the election.
A new USA Today/Gallup Poll shows 60% of registered voters say that President Obama is likable. That's nearly double the 31% who feel that way about Romney.
Even among crucial independent voters, the president holds a double-digit edge.
So despite the fact polls show Romney and President Obama in a dead heat both nationally and in key battleground states - Mitt Romney is facing a huge likability gap here.
And it could cost him.
Consider this: In each of the last five presidential elections, the candidate the voters "liked" the most won.
When you put all the other issues aside, a lot of people vote for the guy who does a better job connecting with them on a personal level.
In 2004, polls famously showed undecided voters would rather have a beer with George W. Bush than John Kerry; and swing voters found Bush to be more of a "real person" than Kerry.
As for Romney, pollsters say this likability deficit presents a challenge for his campaign as it tries to shape his image.
They can either work on making voters see Romney as more likable or they can give up on likability and try to emphasize other areas where Romney is stronger than President Obama.
For now it doesn't look like Romney is hurting too badly on this issue since he's neck-and-neck with the president.
But he might be doing even better if he hadn't tied his dog to the roof of his car.
Here’s my question to you: How much does it matter if you like a candidate for president?
Tune in to the Situation Room at 4pm to see if Jack reads your answer on air.
And, we love to know where you’re writing from, so please include your city and state with your comment.

FROM CNN's Jack Cafferty:
When it comes to presidential campaign ads - it's already ugly out there. Very ugly.
A new study shows negative campaign ads in the race for the White House have skyrocketed since 2008.
According to the Wesleyan Media Project, 70% of presidential campaign commercials run so far have been negative. 70%. That compares to just 9% at this point in the 2008 campaign.
Experts say part of the reason for all this negativity is the "skyrocketing involvement of interest groups." Their activity is up 1,100% from four years ago. But it's not just the interest groups that are going negative. The campaigns are also to blame.
The study shows more than half of the ads put out by the campaigns have been negative, as well as 86% of the commercials put out by independent groups, like Super Pacs. That's a lot of trash talking.
These groups are dominating the airwaves, accounting for about 60% of commercials. The campaigns account for just 36% of the spots. Compare that to 2008 when virtually all of the ads in the White House race - 96% - came from campaigns.
We have the Supreme Court to thank for the outsized role of outside groups. The 2010 Citizens United decision allows for unlimited donations by corporations as long as they're made to groups independent of the candidate. Like Super Pacs.
Meanwhile with six months to go until the election, get ready for an onslaught of negative ads from both sides.
That's because even though voters say they don't like negative campaigning, the ads are effective. Experts say negative ads tap into emotions like anxiety, fear and disgust - that can push a voter away from a candidate.
Here’s my question to you: Why do negative campaign ads work?
Tune in to the Situation Room at 5pm to see if Jack reads your answer on air.
And, we love to know where you’re writing from, so please include your city and state with your comment.


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