February 18th, 2010
05:00 PM ET

How can Tiger Woods rehabilitate his image?



FROM CNN's Jack Cafferty:

So Tiger Woods has decided to talk… just in time for the Masters.

Woods is scheduled to speak publicly for the first time tomorrow at PGA headquarters in Ponte Vedra Beach, Florida.

But there will be no questions allowed; and only a select few members of the press will be permitted to attend.

Woods will say what he has to say about the total collapse of his personal life and professional career - and then walk away, presumably expecting that to be the end of it. No questions, no need to admit more than the bare minimum - and then, bingo. Back to the business of playing golf, making millions and rescuing television's golf ratings.

Piece of cake. But my guess is it won't work.

If he's looking for forgiveness, he has to ask - humbly and with contrition. He has to answer questions about why he decided to throw away his marriage and arguably the most successful career in the history of sports for a few stolen moments. Well, a lot of stolen moments actually - with a bunch of bimbos.

In other words, he has to convince the sponsors, his fans, and his fellow golf pros that he is something besides an artificial, superficial, spoiled athlete.

If he doesn't do that, it will be a short comeback.

Here’s my question to you: How can Tiger Woods rehabilitate his image?

Interested to know which ones made it on air?

Nick writes:
The fact that Tiger has the morals of a goat (and I don't mean to denigrate goats) has nothing to do with his skills and abilities as a professional golfer. His lack of integrity in his personal life (not to mention the lack of taste in the women with whom he consorted) might be of concern if it carried over to his honesty in the game, but so far as we know it does not. Perhaps these revelations concerning his low-life persona will cause him to drop his antics of cursing and throwing clubs on the golf course and show respect for the game.

Frank in Chicago writes:
All he needs to do is walk out and say that he acted like a jerk and he has paid a big price...his family and his reputation. He is no different than Kobe, Clinton, Spitzer, Jordan or a million other people, famous and not. If his sponsors choose to stick with him, that is their decision and it is my decision whether I buy their products. It is that simple.

David in Mars, Pennsylvania writes:
His family needs to judge what is unforgivable or not. Tom Watson really nailed the problem for which Tiger should apologize to the golf fans of the world: his increasingly petulant, spoiled and just plain bratty behavior on the golf course. I, for one, am tired of his second coming of the savior act. The fans pay his way, whether he likes it or not. He should treat the game and the fans with some respect.

Deb in Oklahoma writes:
He's a disgrace to the sport and his family. Retire from golf!

T. writes:
He doesn't have to, given enough time. Everyone who's gotten rich off his talent, including his wife, will beg him to play again. He doesn't owe anyone an apology except his wife. At this point I think the game needs him a lot more than he needs the game.

Ryan in Illinois writes:
Jack, he doesn't need to rehabilitate his image, just change careers. Long nights, cheap women and lots of money. He would really feel at home in the U.S. Congress.

Filed under: Tiger Woods
soundoff (10 Responses)
  1. Mark

    Who Cares and why?

    February 18, 2010 at 8:00 pm |
  2. Chris

    Tiger has no responsibility to the media or fans to discuss his personal issues. He is not a US leader and doesn't answer to the public – it is the public that makes him what he is.

    Tiger will rehabilitate his image by winning golf tournaments. He is an athelete and if he performs, people will forgot (or at least not care) about his transgressions (alleged).


    February 18, 2010 at 8:01 pm |
  3. John

    Not totally. He`s a joy to watch on the golf course, but I have lost
    respect for him as a husband and father. His fellow golfers
    will look at him differently. Tiger has to step down from his
    self-imposed royalty, and start acting like a human being rather
    than a robot. He can take some lessons from a real gentleman
    like Phil Mickelson who smiles and interacts with the gallery. He
    spends time signing autographs after every round. A real
    class act.

    February 18, 2010 at 8:01 pm |
  4. BWeaver

    Infidelity is the opposite of integrity. Adultery is not honesty. Little transgression is certainly a misnomer. Tiger Woods has neither honesty or integrity. 2009 was the Year of the Cheats.
    The Good ole boys club and the bimbos sicken people.
    Families are deeply hurt. Some forever. Men, women, if you want to cheat do it after you are single.

    February 18, 2010 at 8:02 pm |
  5. Tiger's Apology

    Tiger needs to apologize contritely; not sure that he should take questions.....the media only wants the know about the salacious parts of this sordid story. It will take a long time for him to regain the respect and trust of the public and, more importantly, his family. If his wife gives him a second chance, he is a very lucky man.....I wish them well and hope that the media respects his family and their need for privacy to recover and move on.

    Pat in San Francisco

    February 18, 2010 at 8:05 pm |
  6. Doug Hatch ( Toronto, Ontario)

    O Lord, it's hard to be humble, when you are perfect in every way! It is indeed hard to be humble if you are Tiger Woods. But his gargantuan ego, nutured since infancy, has generated a belief system that the rules of civil society are obeyed at his choosing. Good luck convincing Elin you will be a humble and devoted husband and father. That is your private business though, as you say. What we see is your relationship with media, fellow players and golf fans. Plenty of evidence of prickliness, not much humbleness. Making your announcement in the middle of a tournament sponsored by a company that dropped you, shows that your ego is still fully powered. Take a chill pill, Tiger. In fact, take several.

    February 18, 2010 at 8:07 pm |
  7. James Peter

    Jack, it's possible for Tiger Woods to rehabilitate his image. The world noticed his weak-point and exposed him,. It's his turn now to correct his mistakes.

    February 18, 2010 at 8:07 pm |
  8. David B, Ashland, OR

    He simply can't, Jack. For the good of himself and the sanity of the rest of us, he should just move to the Alaskan Bush, taking Sarah Palin with him. We'll all be happier for it!

    February 18, 2010 at 8:08 pm |
  9. gary

    His image is sculpted plastic...it's not broken so it doesn't need repair...it only needs to be showcased again.

    That, it seems, is the assessment of "Team Tiger", the same greedy self-serving humanoids that were content to look the other way as long as the money kept rolling in.

    A repaired image? The guy has never been humanely appealing...he needs to be re-made from the soul outward.

    Maybe we can all just blame it on Earl.

    February 18, 2010 at 8:09 pm |
  10. Bob Loper

    Come on, Jack! Why does a person who's the BEST at something also have to be a role model? We'd probably be left without many of the greatest accomplishment in human history - art, sports, science engineering, literature etc., etc.!

    February 18, 2010 at 8:09 pm |