FROM CNN's Jack Cafferty:
Voters "like" Barack Obama more than they "like" Mitt Romney - and that might be all it takes to decide the outcome of the election.
A new USA Today/Gallup Poll shows 60% of registered voters say that President Obama is likable. That's nearly double the 31% who feel that way about Romney.
Even among crucial independent voters, the president holds a double-digit edge.
So despite the fact polls show Romney and President Obama in a dead heat both nationally and in key battleground states - Mitt Romney is facing a huge likability gap here.
And it could cost him.
Consider this: In each of the last five presidential elections, the candidate the voters "liked" the most won.
When you put all the other issues aside, a lot of people vote for the guy who does a better job connecting with them on a personal level.
In 2004, polls famously showed undecided voters would rather have a beer with George W. Bush than John Kerry; and swing voters found Bush to be more of a "real person" than Kerry.
As for Romney, pollsters say this likability deficit presents a challenge for his campaign as it tries to shape his image.
They can either work on making voters see Romney as more likable or they can give up on likability and try to emphasize other areas where Romney is stronger than President Obama.
For now it doesn't look like Romney is hurting too badly on this issue since he's neck-and-neck with the president.
But he might be doing even better if he hadn't tied his dog to the roof of his car.
Here’s my question to you: How much does it matter if you like a candidate for president?
Tune in to the Situation Room at 4pm to see if Jack reads your answer on air.
And, we love to know where you’re writing from, so please include your city and state with your comment.